2014 DMAW MAXI Awards Results
Engagement, extraordinary storytelling and relationship building tied the winners together.
Marine Toys for Tots and CDR Fundraising Group drove Gold MAXI results for an acquisition test that included a personalized, First Class stamp paper-clipped to the reply device and the story of a family who couldn’t afford gifts for its children at Christmas. The self-made stamp test increased response by 423 percent over the control.
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