2014 DMAW MAXI Awards Results
Engagement, extraordinary storytelling and relationship building tied the winners together.
Paws for Purple Hearts, in partnership with Fund Raising Strategies, created a convincing acquisition with a “hand addressed” outer envelope and six-page note from a veteran, telling his story of training service dogs to become companions for veterans with PTSD. It was a big win for this small charity with a 3 percent response rate and net profit of $33,000.
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