2014 Fundraising Professionals of the Year Awards Winners

By Margaret Battistelli Gardner

Christy Moore,
vice president, marketing
Heifer International

In her more than 20 years at Heifer International, Christy Moore has had a hand in developing and/or fine-tuning a number of areas that are increasingly being recognized as the foundations for a strong and sustainable fundraising program: acquisition, retention and reactivation, second-gift strategies, monthly giving, a donor-centric mindset, multichannel integration, and the breaking down of silos within the organization. Whew!