2014 Fundraising Professionals of the Year Awards Winners

By Margaret Battistelli Gardner

Moore has risen through the ranks at Heifer and now oversees mail, telemarketing, mass marketing, email marketing, social media and communications — and she leads the teams responsible for more than 70 percent of Heifer's organizational income.

According to Jennifer Mercer, executive vice president at Craver, Mathews, Smith & Co., Moore's donor-centric approach "has allowed us to cultivate donors by donor type, upgrade donors at all levels, allocate expense money where we get the most bang for our buck and steward donors properly, maximizing donor loyalty."