Reach for the Stars: The 2014 Fundraising Professionals of the Year Awards Winners

But like so many of our honorees, McCool's success goes beyond just numbers.

"Quick to learn, adapt and excel in the rapidly changing fundraising arena, Kristen is a true master of all direct-response channels, from direct mail to digital, telemarketing, online and more," says Billy Vaudry, vice president, group director, at KerstenDirect. "As a strategist with the ability to execute, Kristen also has the keen ability to see, understand and embrace a 360-degrees programmatic picture that extends beyond direct-response fundraising channels. Kristen's fundraising skills and successes are matched only by her levelheaded professionalism so appreciated in a high-pressure environment fraught with rapid change and unexpected circumstances."