Reach for the Stars: The 2014 Fundraising Professionals of the Year Awards Winners

The Cronut Mission raised $8,800 for GLWD and was a huge social-media success. Findley and Covello managed PR for the campaign, bringing huge awareness to GLWD and its mission.

According to David Ludwigson, chief development officer at GLWD, "The initiative was fun and light, and our influencers enjoyed participating, helping to solidify their connection to the agency. Emmett made it easy for them do their work by helping them craft personal social-media messages each could use to get the word out. Stephen worked his major-donor connections to ensure healthy bidding on each special Cronut carrier (with some selling for as much as $1,200 each)."