Reach for the Stars: The 2014 Fundraising Professionals of the Year Awards Winners

"As a stellar social-media ambassador for the food bank, a regular volunteer and a personal campaign fundraiser for our organization, he is living up to his motto at a tremendous level," she says.

Two years ago, Ng approached the food bank with a unique fundraising idea: a 24-hour telethon that streams live from the organization's warehouse in Raleigh, N.C. With Ng as host, this unique fundraiser has become the social-media event of the year in the region. In 2013, it featured a food truck rodeo, a social-media mixer, midnight volunteering, a 2 a.m. dance event, a 4 a.m. barbecue and 8 a.m. yoga in vegetable costumes, as well as a dunk tank, demos and a tasty treat of cricket brittle from the local science museum.