2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
Campaign of the Year
(Also Gold Award — Multichannel, $10 million and over)
Heal Children, Heal Detroit 2013 Year-End Multichannel Appeal
The Children’s Center
(Submitted by The Children’s Center)
The Numbers
Recipients: 4,157
Response rate: 4.2 percent
Total cost: $9,932
Income generated: $90,287
Average gift: $520
Cost to raise a dollar: $0.11
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