2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
Additional Campaign of the Year Winners
SILVER: Children’s Hospital of Philadelphia — Building Hope Campaign (Submitted by Schultz & Williams
)
The Numbers
Recipients: 5,434
Response rate: 3.42 percent
Total cost: $122,613
Income generated: $487,171
Average gift: $2,619
Cost to raise a dollar: $0.25
Related Content
Comments
