2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
“From using a Buerger Center-branded box as the carrier to including personalized blueprints of the building, the intention was for the donor to feel that they had been hand-selected to receive an exclusive invitation to become part of a once-in-a-lifetime opportunity,” says Christina Kukelhaus, an account executive at Schultz & Williams.
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