2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
Our judges also applauded the hospital’s willingness to take a risk, as well as the package’s ability to draw a great average gift without sacrificing response rate.
BRONZE: St. Louis Children’s Hospital — Secret Guide to Children’s Campaign (Submitted by The St. Louis Children’s Hospital Foundation
)
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