2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
The Numbers
Recipients: 115,000
Response rate: 1.47 percent
Total cost: $89,800
Income generated: $103,117.73
Average gift: $77.60
Cost to raise a dollar: $0.87
There were guffaws all around as our judges looked through this submission from the St. Louis Children’s Hospital Foundation. Always a good sign.
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