2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
Sick kids aren’t the easiest topic to joke about, but this campaign succeeds by letting Josh just be a teenager and drive home a point to donors in a way that engages, entertains and educates.
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