2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
I can usually predict the ultimate Campaign of the Year winners by the number of gasps and “wows” I hear as the judges mull over particular entries — as well as the amount of furious note-scribbling going on. When I heard one of our judges say, “This gives me chills,” followed by a round of hearty agreement, I suspected we had a winner. And the final judging bore out my suspicions.
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