2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
In this case, multichannel also meant multigenerational, as one of the stated goals of the campaign was specifically to reach the next generation of donors, while at the same time targeting existing and lapsed donors, and acquiring new donors from the organization’s traditional donor profile (45 years and up).
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