2014 Gold Awards Fundraising Campaign of the Year: The Children's Center

By Margaret Battistelli Gardner

It was a tall order that took some big thinking.

“Reaching the millennial group is easier said than done,” writes R. Trent Thompson, senior director of brand and strategic communications at The Children’s Center, who submitted the campaign. “The majority are not yet established in their careers and have not accumulated enough wealth to be captured by the many lists and databases available to funders. Reaching this particular segment was indeed the greatest challenge of the campaign.”