2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
While current donors and future philanthropists may be moved in different ways, TCC settled on a message that everyone could get behind: “Children are the future of Detroit. If you want to heal Detroit, then we must first heal the children. For a brighter, future Detroit — help Detroit’s children heal, grow and thrive.”
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