2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
The Children’s Center in Detroit went all out to create a campaign that truly embraced the notion of multichannel and gave some of our judges chills with its powerful messaging and far-reaching appeal.
“We entered this competition to share with other nonprofits what has worked for us,” Thompson writes. “To inspire use of their imagination to connect with generational donor audiences in new and relevant ways, beyond the traditional approach. And to say, ‘Think outside the proverbial box. Get creative.’”
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