2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners

Direct Mail ($10 million and over)
Building Hope Campaign
Children’s Hospital of Philadelphia
(Submitted by Schultz & Williams)

The Numbers
Recipients: 5,434
Response rate: 3.42 percent
Total cost: $122,613
Income generated: $487,171
Average gift: $2,619
Cost to raise a dollar: $0.25

Sometimes, it still pays to think inside the box. But it all depends on what’s in there.