2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners

Our judges were downright giddy to get their hands on this stunning campaign from Children’s Hospital of Philadelphia to fund its new Buerger Center. The allure of the hefty mailer, in box form, grabbed them right away.

Inside, they found highly personalized elements including personalized blueprints of the building and a handwritten note from CHOP’s executive VP (with his business card and contact info).