2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners

This mailing, which went out to low-dollar donors, midlevel donors, major donors and the hospital’s board of trustees during a peak fundraising time (November to December 2013), was a risky one. The hospital had never mailed to both low-dollar donors and major donors at the same time. The package also needed to redirect donor attention from patient stories (the crux of all previous fundraising efforts) to funding a building. There was no choice but to make it genuinely unique.