2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

Direct Mail (Less than $10 million)
The Fund for Iona College
Iona College
(Submitted by Iona College)

The Numbers
Recipients: 427
Response rate: 16.16 percent
Total cost: $4,168
Income generated: $175,865
Average gift: $2,548.77
Cost to raise a dollar: $0.02

There are times when less is more. Such is the case with this letter from Iona College, intended to attract members to its President’s Club and encourage existing members to renew. The effort is simple and classy, with a definite formal allure. Our judges liked that, as well as the real-pen addressing on the outer envelope.