2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

Iona managed to pack a trifold card with President’s Club information, details about the college’s strategic plan and a note from the college’s president; a letter from the chair of the President’s Club; and the usual reply device into a comparatively tiny envelope, without it feeling cramped or stuffy. But the judges also were impressed that the college realized it was time to shake up the President’s Club appeal — previously, it had never sent anything other than a standard letter.