2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

The Numbers
Recipients: 2.115
Response rate: 15.89 percent
Total cost: $13,976
Income generated: $179,494
Average gift: $534.21
Cost to raise a dollar: $0.07

In December 2013, World Jewish Congress found itself having to play a game of catch-up. The organization established a budget goal of $2.5 million net for the year. Typically, the majority of net revenue comes in during the last three months of the calendar. However, 2013 was unusual in many aspects. Due to the changeover to WJC, American Section, no mailing began until late February 2013, so almost two months of potential income was lost. So the fourth quarter of the year took on even greater fundraising significance.