2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

CCAH mailed a year-end appeal message in mid-October. But entering November 2013, there was still a considerable way to go to meet the organization’s annual fiscal numbers. This award-winning package was mailed on Dec. 12, with just a few weeks remaining in the year. The letter focused on the three remaining weeks to take advantage of a special year-end match (gifts up to $250,000 made by Jan. 30 would be matched).