2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

The appeal generated more than $165,000 net revenue from only 336 contributions, and it did so in a matter of only a few weeks.

BRONZE: Tiger Haven — ROAR!!! (Submitted by Fund Raising Strategies)

The Numbers
Recipients: 19,729
Response rate: 16.69 percent
Total cost: $64,418
Income generated: $169,398
Average gift: $51.44
Cost to raise a dollar: $.38