2014 Gold Awards for Fundraising Excellence Email ($10 Million and Over) Winners

Email ($10 million and over)
30 Days of Giving Email Campaign
National Park Foundation
(Submitted by RobbinsKersten Direct)

The Numbers (based on the email series)
Recipients: 350,000 (3,125,873 over seven emails)
Response rate: 0.05 percent
Total cost: $3,500
Income generated: $133,564
Average gift: $92.47
Cost to raise a dollar: $0.026