The campaign resulted in significant year-over-year gains, with clickthrough rates increasing by 41 percent, 37 percent more revenue and 30 percent higher average gift. And … the unsubscribe rate actually decreased by 18 percent — proving that your supporters really don’t mind hearing from you often, as long as you have something to say.
0 Comments
View Comments
- Companies:
- The Wilderness Society
E
Margaret Battistelli Gardner
Author's page
Related Content
Comments
%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F2014-gold-awards-fundraising-excellence-email-10-million-over-winners%2F" target="_blank" class="email" data-post-id="3266" type="icon_link"> Email Email 0 Comments Comments