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“The uptick in revenue performance from last year’s year-end email efforts was eye-popping,” writes Lon Chapman, executive vice president at Chapman Cubine Adams + Hussey. “The combine messages brought in $25,732, which was $10,502 and 68.96 percent higher than the prior year.
“Not only did this appeal out-gross those before it, but donors also gave at unprecedented levels,” he adds.
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Margaret Battistelli Gardner
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