2014 Gold Awards for Fundraising Excellence Email (Less Than $10 Million) Winners

Additional Email (less than $10 million) Winners
SILVER: NARAL — Stand With Wendy Davis eAppeals (Submitted by CCAH)

The Numbers
Recipients: 2,876,866
Response rate: .079 percent
Total cost: $900
Income generated: $104,613.84
Average gift: $45.90
Cost to raise a dollar: $0.008

There’s nothing like email to allow a nonprofit to ride the coattails of a mission-related national new story. That’s what NARAL did in June 2013, when Texas State Rep. Wendy Davis was propelled into the national spotlight with a 13-hour filibuster stand against proposed anti-abortion legislation. NARAL immediately launched this email series in reaction to generate a public groundswell of awareness and motivate NARAL’s supporter base.