2014 Gold Awards for Fundraising Excellence Email (Less Than $10 Million) Winners

The emails offered a free bumper sticker featuring Davis’ famous pink sneakers and the words “I Stand with Wendy,” followed by a post-action landing page with donation option. NARAL and CCAH came out swinging, developing a “Stand Up” campaign encompassing national and state-level messaging targeting anti-choice legislation in key states and highlighting state legislators who were sneaking anti-abortion language into unrelated state bills. Using email allowed the organization to respond quickly and take advantage of a national news story.