2014 Gold Awards for Fundraising Excellence Multichannel ($10 Million and Over) Winners

Multichannel, $10 million and over

(Also Campaign of the Year)
Heal Children, Heal Detroit 2013 Year-End Multichannel Appeal
The Children’s Center
(Submitted by The Children’s Center)

The Numbers
Recipients: 4,157
Response rate: 4.2 percent
Total cost: $9,932
Income generated: $90,287
Average gift: $520
Cost to raise a dollar: $0.11