2014 Gold Awards for Fundraising Excellence Multichannel ($10 Million and Over) Winners

The campaign at hand was The Children’s Center’s Heal Children, Heal Detroit multichannel appeal. Powerful imagery of children that balances their beauty and potential with the seriousness of their situation is just the start of the long line of winning elements in this campaign.

Beyond the numbers is the wonderfully consistent messaging that seamlessly carries through the many touchpoints involved.