2014 Gold Awards for Fundraising Excellence Multichannel (Less Than $10 Million) Winners

Multichannel (Less than $10 million)
Secret Guide to Children’s Campaign
The St. Louis Children’s Hospital Foundation
(Submitted by The St. Louis Children’s Hospital Foundation)

The Numbers
Recipients: 115,000
Response rate: 1.47 percent
Total cost: $89,800
Income generated: $103,117.73
Average gift: $77.60
Cost to raise a dollar: $0.87

There were guffaws all around as our judges looked through this submission from the St. Louis Children’s Hospital Foundation. Always a good sign.