2014 Gold Awards for Fundraising Excellence Multichannel (Less Than $10 Million) Winners

Overall, the campaign resulted in $158,895 gross revenue from 1,636 donors with a 53 cents cost to raise a dollar. This is up from the single-channel results from the 2012 year-end annual campaign of $86,227 in gross revenue with a 68 cents cost to raise a dollar. The increase is even more impressive when you consider that there were no changes in the universe pulled for the single or multichannel campaign. The museum established a new control based on the results of the campaign, involving at least the email follow-up series, which has been implemented in all campaigns moving forward.