2014 Gold Awards for Fundraising Excellence Multichannel (Less Than $10 Million) Winners

Plus the humor didn’t hurt. Josh’s personality and perspective on life are real, his voice is his own, and he was able to paint donors and potential donors a genuine picture of how much their support means to a real patient and his real family.

“Because Josh’s stay in the hospital plus his ongoing treatment have been so extensive and put him in contact with so many facets of the hospital, we focused each mailing around a different area that the foundation wanted to highlight,” explains Angie Winschel, a partner at Almanac, the design and branding firm that worked on the campaign.