2014 Gold Awards for Fundraising Excellence On the Edge Winner: Geisinger Health System

But what really earned the campaign this award are the incredible participation rates. Overall participation is 4,700 (23 percent), but executive leadership and physicians executives have 100 percent participation, and physicians have 60 percent. Our judges noted that buy-in has to come from the top, and Tarin and her team at Geisinger certainly seem to have that.