2014 Gold Awards for Fundraising Excellence Social-Media Mastery Winner

Twombly adds that from those eight campaigns in 2013, more than 4,700 donations were received from HRC’s Facebook and Twitter followers, adding more than $60,000 to HRC’s multichannel fundraising program.

“And the best part?” Twombly says. “More than 60 percent of the donations were received from first-time HRC donors.”