2014 Gold Awards for Fundraising Excellence Special Events Winners

“Music strengthens and creates connections between individuals. Leveraging the power of Jewish music and peer-to-peer networking was the strategy behind our MOSHAV concert concept,” he says.

Katzen provided a sample of a recruitment email that the organization used to invite locals to be on the concert committee. It was a unique approach: The only requirements for joining the committee were committing to attend the concert, letting the organization use your name for recruitment purposes, and inviting your friends to attend and also spread the word.