2014 Gold Awards for Fundraising Excellence Website Winners

Website
Milwaukee Rescue Mission
(Submitted by Grizzard Communications Group)

The Numbers
Response rate: 2,524 total responses
Total cost: $27,700
Income generated: $327,455.15
Average gift: $129.74

In 2013, the Milwaukee Rescue Mission realized its website wasn’t very user-friendly, and it lacked clear creative and strategic direction, as well as online, data-driven analytics.