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As a result of the changes, the number of new donors increased by 92 percent. There was a decline in average gift, but the $103.96 average was still well above other acquisition efforts. Response rate increased by 35 percent, from 10.1 percent in 2012 to 13.6 percent. The increased response rate resulted in staying within 2 percent of the 2012’s total gross revenue, despite an 11 percent decrease in homepage traffic.
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- Companies:
- The Wilderness Society
E
Margaret Battistelli Gardner
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