2014 Gold Awards Fundraising Telefundraising Less Than $10 Million

By Margaret Battistelli Gardner

“This tactic proved powerful in not only keeping prospective donors aware of the election results, but to assemble a responsive list that can be used in future telemarketing endeavors,” Gundlach explains.

“This campaign was the highest-grossing of the 2013 telemarketing appeals, with a pledge rate of 16.92 percent and a $54.99 average gift,” she says, adding that those factors helped double the expected net revenue of $43,275 and brought in $88,831 total net by the end of fulfillments.