2014 Washington Nonprofit Conference: Digital Fundraising 101

Presented by Mikaela King, vice president of integrated marketing at Defenders of Wildlife; Sean Powell, director of The Engage Group; and me, Heather Marsh, director of digital marketing at ABD Direct, it was designed to be an everything-you-need-to-know-about-the-ever-changing-world-of-digital session — specifically covering best practices for email, websites, online acquisition, social media, testing, integration, retargeting, responsive design and mobile optimization.