2014 Washington Nonprofit Conference: Digital Fundraising 101

The session kicked off with our tl;dr (too long; didn't read) summary of digital fundraising basics: The only things that matter are your website, your email list and your messaging.

Website

Make your website work for you by having a sign-up ask on every page. Instead of using basic "Sign up for our eNewsletter" language, focus on copy that provides a compelling reason for the user to participate.