2014 Washington Nonprofit Conference: Digital Fundraising 101

• Organic website traffic through search engine optimization
• Paid website traffic through search engine marketing (SEM) — Utilize Google's Grant program for free SEM
• E-appends
• Petition networks (Care2 and Change.org are the most popular examples)
• Remarketing (also called retargeting) — This now-common technique targets previous website visitors with banner or text ads related to the section or context they viewed.
• Ad buys

Once you've started to build your email list, spend some time planning your welcome strategy. Build your welcome series to engage new donors and prospects. Surveys, videos, social share links, advocacy actions and sustainer asks are all popular techniques within the first several emails. Continually offer a "next action" on the "ladder of engagement."