Making Waves: Executive of the Year

Rebecca Bond wants to change all that. She believes there’s a middle ground. No one can agree on guns, her thinking goes, but everyone can agree on basic gun safety and responsibility, right?

It was with that mission that Bond co-founded Evolve USA in 2013. And the advocacy organization got off to a fast start. Bond conducted thorough research and spoke to both sides of the gun issue. She enlisted experts to implement high-impact campaigns, branded content and a massive social media presence, positioning Evolve USA as a distinctive, edgy and assertive voice. (Its mission statement: “Help solve America’s dumbest problem.”)