2017 NonProfit PRO Gold Award Winner: Peer-to-Peer
Peer-to-Peer
Chili Cook-Off and Oyster Roast
Charleston Animal Society
Submitted by Charleston Animal Society
The Numbers
Recipients: 9,000
Total Cost: $202,360
Income Generated: $503,000
Average Gift: $1,421 raised per team
Cost to Raise a Dollar: $0.12
Why It Won
The Charleston Animal Society’s annual Chili Cook-Off and Oyster Roast surpassed its initial predictions by a mile … and a half! It resulted in an income of over half a million, which exceeded its estimated $375,000 goal by a whopping 34 percent. The net revenue of $300,600 saved 314 animals.
What’s even more notable is that the event pulled in 126 fundraising and chili-cooking teams who raised $179,000. In addition, the event raised $211,000 in sponsorships and $113,000 in ticket sales and day-of retail—a 39 percent increase from the year prior. And an added bonus: all 25 dogs that were on-site were adopted. Congrats!
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
