2017 NonProfit PRO Gold Award Winner: Email

By Nhu Te

Email

Keep the Promise Campaign
Disabled American Veterans
Submitted by CDR Fundraising Group

The Numbers
Recipients: 13,711,226
Response Rate: 0.01 percent
Income Generated: $85,550.50
Average Gift: $63.18

Why It Won
The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well—94.9 percent increase in a year-over-year revenue. And not only that, this appeal also achieve above industry average open rates from engaged audiences, which in turn boosted the organization’s overall email performance and sender reputation.

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Nhu Te Author's page

Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.