2017 NonProfit PRO Gold Award Winner: Email
Keep the Promise Campaign
Disabled American Veterans
Submitted by CDR Fundraising Group
The Numbers
Recipients: 13,711,226
Response Rate: 0.01 percent
Income Generated: $85,550.50
Average Gift: $63.18
Why It Won
The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well—94.9 percent increase in a year-over-year revenue. And not only that, this appeal also achieve above industry average open rates from engaged audiences, which in turn boosted the organization’s overall email performance and sender reputation.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
