2017 NonProfit PRO Gold Award Winner: Social Media Mastery
Social Media Mastery
Camphill Special School’s 2016 #GivingTuesday Appeal
Camphill Special School
Submitted by Cara Schmidt
The Numbers
Recipients: 3,300
Response Rate: 9 percent
Total Cost: $50
Income Generated: $106,691
Average Gift: $261
Why It Won
This was a difficult decision to make, but we chose Camphill because the campaign improved dramatically over last year’s impressive results, while showing how powerful and effective social media can be for smaller organizations. It also incorporated a near peer-to-peer element and showcased the way social media can be used to build and foster community.
With an average gift of $261 and a total cost of $50, Camphill nailed it on the head with this spectacular example of a social media campaign.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
