2018 Fundraiser of the Year: Tabitha Glenn
Tabitha Glenn
Executive Director of National Direct Marketing
ALSAC/St. Jude Children’s Research Hospital
At ALSAC/St. Jude Children’s Research Hospital, Tabitha Glenn is responsible for all aspects for direct response marketing to donors who give through television, mail, radio and digital marketing programs, which include lapsed donors and acknowledgment. Additionally, she is in charge of direct marketing for all national acquisition programs and maintaining and upgrading donors through retention programs designed to maximize a donor’s potential for St. Jude.
With 10 million donors who give to St. Jude, Tabitha leads a team responsible for a yearly acquisition of over 1.3 million new donors and the ongoing relationship engagement of millions of one-time and monthly donors. She oversees 15 direct response programs, including creative and content creation, campaign planning, database segmentation, business logistics, budget tracking and analytical evaluation.
“Tabitha leads with her head and her heart. She sets high standards for herself and knows the importance of demonstrating what is possible for her and her team. She is focused, determined, hopeful and empowered to make a difference for children battling cancer and other deadly diseases at St. Jude.”
She has over 28 years of marketing experience, with 17 of those years focused on St. Jude’s mission—fundraising through multichannel direct response channels.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
